Rabat – Morocco and Japan have signed a memorandum of cooperation to strengthen economic ties, promote mutual investment, and facilitate the exchange of expertise.
Morocco strives to attract Asian businesses through the “Morocco Now” campaign, showcasing the country as a sustainable and strategic hub for trade and investment.
Leading this effort, Minister of Investment Karim Zidane is visiting Japan and Korea from November 25 to 29.
During the visit, Zidane and Japan’s Minister of Economy, Trade, and Industry, Yoji Muto, signed a memorandum in Tokyo, solidifying the growing partnership between the two nations.
It establishes a framework to enhance economic cooperation, foster new collaboration opportunities, and promote the exchange of expertise and best practices.
The agreement is poised to attract greater Japanese investment into Morocco’s promising sectors, including automotive, renewable energy, and advanced manufacturing.
It is a key milestone in an investment roadshow led by Zidane across Japan and Korea, organized in partnership with the Moroccan Agency for Investment and Export Development (AMDIE).
The initiative aims to position Morocco as a premier destination for foreign direct investment by highlighting its strategic location, modern infrastructure, and progressive industrial strategies.
Morocco’s push to attract Japanese investments
In Japan, the Moroccan delegation held discussions with prominent economic institutions, including Keidanren (Japan Business Federation), the Japan Bank for International Cooperation (JBIC), and the Japan External Trade Organization (JETRO).
Talks with leading Japanese companies centered on forging partnerships in key sectors such as automotive manufacturing, aerospace, agribusiness, and renewable energy—areas where Morocco is establishing itself as a regional leader.
Morocco’s robust automotive industry and ambitious renewable energy initiatives offer major opportunities for Japanese businesses aiming to expand their presence in Africa.
With a well-developed production ecosystem and a commitment to green energy, Morocco is increasingly recognized as a strategic gateway to African markets.
Roadshow heads to Korea
After concluding their engagements in Japan, the Moroccan delegation will continue their roadshow in Seoul, Korea, with the “Morocco Now” conference. The event will showcase Morocco’s investment climate, underlining its business environment and key sectors.
High-level meetings with Korean officials and industry leaders are planned to boost ties, particularly in advanced industries such as electronics, rail, and shipbuilding. These discussions aim to attract investments and establish partnerships aligning with Morocco’s economic transformation vision.
This roadshow is part of Morocco’s broader strategy to diversify its global economic partnerships and position itself as a hub for trade and investment.
With initiatives like the recent agreement with Japan, Morocco is solidifying its reputation as a stable, business-friendly destination for collaboration with leading global economies.
Further building on efforts to bolster cooperation, Morocco’s Foreign Affairs Minister, Nasser Bourita, spoke by phone in August with Japan’s Foreign Minister, Kamikawa Yoko, to explore ways to further strengthen their countries’ strong bilateral relations.
The conversation built on the “Memorandum of Cooperation for a Reinforced Partnership” signed in May, which set the stage for expanded collaboration across various sectors.
Read Also: Japan Pledges to ‘Continue to Actively Work Towards Closer Cooperation’ with Morocco

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