In Rabat, leaders from Morocco’s Digital Development Agency (ADD) and the Dubai World Trade Center (DWTC) joined forces to advance the bold vision of securing Africa’s position at the forefront of the global digital economy.
Amine El Mezouaghi, Director General of the ADD, welcomed today Trixie LohMirmand, Executive Vice President of the DWTC and CEO of Kaoun International, for a courtesy visit that carried the weight of a deepening partnership.
It was an opportunity to reflect on the first three editions of GITEX Africa Morocco, which has quickly become a continental reference, and to shape the direction of its upcoming fourth edition.
Speaking after the meeting, El Mezouaghi described GITEX Africa as a strategic platform that does more than connect technology players. It creates momentum for startups, opens doors for investors, and positions Africa as a driving force in the digital future.
He linked this mission to Morocco’s broader vision, which places digital transformation at the heart of sustainable development, structural transformation, and South-South cooperation.
The discussions also addressed Morocco’s Digital Morocco 2030 strategy, with both sides reaffirming their commitment to make the event a showcase of innovation, economic potential, and technological leadership across the continent.
For the ADD and DWTC, this collaboration is about more than hosting an annual gathering. It is about building an inclusive, interconnected, and sovereign African digital space.
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With mutual trust and complementary expertise, both institutions are determined to make GITEX Africa Morocco a lasting catalyst for continental progress.
GITEX Africa 2025 demonstrated Morocco’s drive to lead digital transformation across the continent. The event brought together tech pioneers, startups, investors, and public sector innovators from over 130 countries in Morocco’s iconic red city.
Drawing more than 52,000 visitors, the event solidified Morocco’s standing as a major digital hub in Africa and a growing force on the global tech stage. Attendance increased by 16% compared to last year, reflecting rising international interest.
With 1,450 exhibitors from 138 countries, including 740 startups, 260 of which are Moroccan, the fair offered a diverse showcase of innovation.
The Moroccan government played an active role by funding participation costs for over 200 local companies.
As part of its Digital Morocco 2030 strategy, the North African country also aims to deploy 5G technology and develop the essential digital infrastructure needed to support a modern and connected economy.
This advancement will also play a critical role in preparing Morocco for its upcoming role as co-host of the FIFA World Cup 2030, ensuring seamless connectivity and cutting-edge digital services throughout the event.
