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Rabat – The Rabat Business School (RBS) of the Rabat International University (UIR) launched on Wednesday its Career Expo 2025, gathering more than 25 leading national and international companies to interact with students and young graduates.
Among the participating firms are industry heavyweights such as AXA, Sanlam, and Attijariwafa Bank. The event gives students and young professionals an opportunity to meet recruiters, explore job and internship offers, and build connections with employers.
Tarik Zouadi, Director of Executive Education and Corporate Relations at RBS, spoke to Morocco World News (MWN) about the core ambition of the forum, which is “to bridge the corporate world and the academic world.”
Drawing attention to the presence of more than 25 companies on site, including long-standing RBS partners, Zouadi explained how the expo offers a dual-purpose platform. He said it is a chance for companies to identify and recruit the “right skills” among students, and for students to engage directly with potential employers and gain insight into industry expectations.
This year’s edition comes at a pivotal moment, as technological disruption, artificial intelligence, and evolving business models place fresh demands on student-employability and corporate readiness. “We are introducing a new part of this event,” Zouadi noted, talking about how they are offering entrepreneurship sessions on how to finance projects, develop ideas, and work with public institutions to overcome administrative barriers. In doing so, RBS is ensuring that the expo is not purely about recruitment, but also about empowering students as future job-creators and innovators in Morocco’s economy.
Bridging students and industry
The expo reflects RBS’s broader mission to align its academic programming with the needs of the local economy. As Zouadi put it, “We are creating knowledge because there is no wealth without knowledge.”
By hosting such a significant handshake between academia and industry, RBS is actively participating in the region’s socio-economic development, while delivering on its commitments to student employability. “So this is what Rabat Business School, and International University of Rabat in general, is trying to do… to be active in its economic zone and environment.”
This is evident in the school’s latest figures, as according to a 2024 graduate survey, 86% of RBS Master’s graduates had entered the job market.
For students, the Career Expo offers more than just handing over resumes. With dedicated stands for internship and job offers, opportunities for networking, and face-to-face discussions with employer-partners, the event helps break down barriers between theory and real-world business.
Speaking to MWN, student Taha Qarib said he is excited to be at the Career Expo, adding that it is “interesting for business students and for all other students to meet with companies.”
“We could exchange with them, internships, and jobs maybe for master’s students,” Qarib said.
Meanwhile, Rihab Chkial, a master’s student studying International Business, shared her enthusiasm about the event, saying, “I’m very happy to take part in this great event. It’s a very good opportunity for all students.”
Commenting on the exchanges between students and companies, she added, “It’s a very professional process. Everyone brings their CVs and looks for opportunities, while companies are very specific about the skills they seek. It’s a great opportunity to take part in this event.”
Ultimately, the Career Expo 2025 reflects Rabat Business School‘s ambition to become a national-level event that supports ambitious employer-student connections and fosters a new generation of entrepreneur-leaders.
As Zouadi concluded: “What we are proposing today…is a complete offer for our students to meet companies and also to develop their ideas as they are going to be the future investors here in Morocco.”
