Join on WhatsApp
Join on Telegram
Agadir – Morocco highlighted its investment opportunities and strategic positioning as a gateway between Europe and Africa during a high-level business conference held Wednesday in Dublin, bringing together policymakers, investors, and business leaders from both countries.
Held at Leopardstown Racecourse under the theme “Morocco-Ireland: A Partnership Connecting Europe to Africa’s Growth Frontier” and “Doing Business in Morocco,” the event was co-organized by the Moroccan Agency for Investment and Export Development (AMDIE), the Moroccan Embassy in Ireland, and the Sandyford Business District.
The conference comes as Morocco and Ireland mark 50 years of diplomatic relations, reflecting a shared ambition to deepen economic cooperation and expand trade and investment flows.
Opening the event, Morocco’s ambassador to Ireland, Lahcen Mahraoui, pointed to the positive momentum in bilateral relations. Cooperation between the two countries is entering a new phase driven by investment, trade partnerships, and shared economic ambition, he stressed.
Mahraoui emphasized that Morocco offers Irish companies a stable, competitive, and business-friendly gateway to Africa, supported by modern infrastructure, strong logistical connectivity, and an extensive network of free trade agreements enabling access to international markets.
The General Director of AMDIE, Ali Seddiki outlined Morocco’s competitive advantages as an investment destination, highlighting the country’s industrial acceleration, leadership in renewable energy, and ongoing reforms aimed at strengthening the business climate.
The financial dimension of Morocco’s attractiveness was further explored by Lamia Merzouki, who presented Casablanca Finance City as a leading African platform connecting international investors to opportunities across the continent.
The event also featured contributions from Irish business leaders, including Ger Corbett and Pierce Dragan, who highlighted growing interest among Irish companies in Morocco’s dynamic economy and strategic position linking Europe, Africa, and the Atlantic.
A testimonial session brought together senior executives from multinational companies operating in Morocco, offering first-hand insights into the Kingdom’s business environment, industrial ecosystem, talent pool, and logistical connectivity. Among them, the CEO of Ryanair pointed to Morocco’s attractiveness as a stable and forward-looking investment hub.
Discussions throughout the conference focused on strengthening cooperation in key sectors, including renewable energy, aviation, financial services, agribusiness, logistics, tourism, and technology. Participants also highlighted opportunities linked to major international projects such as the 2030 FIFA World Cup.
The event generated strong interest among Irish business operators, particularly in sectors such as industry, agritech, renewable energy, automotive, and aerospace, with several companies expressing willingness to explore partnerships in Morocco.
