Agadir – Morocco’s tourism sector generated MAD 97.92 billion ($9.94 billion) in revenues during the first eight months of 2026, a 9.7% increase compared to the same period in 2025, according to Morocco’s Exchange Office.
The latest figures reflect the sector’s continued expansion, with revenues rising by approximately 81.4% over five years, from MAD 53.97 billion ($5.43 billion) in the first eight months of 2022 to MAD 97.92 billion ($9.94 billion) in 2026.
The growth comes alongside an increase in tourist arrivals, with Morocco welcoming 14.1 million visitors by the end of August. This represents an increase of 608,000 tourists, or 4.5%, compared with the same period last year.
August alone saw more than 2 million tourist arrivals for the first time, marking a 3% increase compared with August 2025.
The rise in arrivals has also contributed to higher activity across the country’s classified tourist accommodation establishments, which recorded nearly 25.9 million overnight stays by the end of July, an increase of 8% year-on-year.
Several destinations posted increases in overnight stays, with Ouarzazate leading the growth at 23%, followed by Rabat at 16%, Agadir at 11%, and Casablanca, Marrakech, and Tangier, each recording a 10% increase.
European markets continued to account for a significant share of international arrivals, with France and Spain remaining Morocco’s two largest source markets during the first seven months of 2026.
France recorded 3.62 million arrivals, representing 30% of the total and a 7% increase compared with the same period in 2025. Spain followed with 2.6 million arrivals, accounting for 21% of the total, although the figure declined by 3% year-on-year.
The United Kingdom ranked third with 855,523 arrivals, representing 7% of the total and a 5% increase. Belgium followed with 834,388 arrivals, also accounting for 7%, up 8% compared with the previous year.
Italy recorded 695,149 arrivals, or 6% of the total, marking a 5% increase, while the Netherlands registered 619,933 arrivals, up 8%. Germany recorded 593,862 arrivals, an increase of 10% year-on-year.
Morocco also recorded growth in several markets. The United States accounted for 308,324 arrivals, up 7%, while Canada registered 155,201 arrivals, an increase of 3%.
Poland recorded particularly strong growth, with 140,172 arrivals, representing a 31% increase compared with the same period in 2025.
The increase in tourism revenues follows a strong performance in 2025, when Morocco generated MAD 138.1 billion ($14.02 billion) in travel receipts, up 20.6% year-on-year, according to the Exchange Office.
The sector also welcomed 19.8 million tourists in 2025, a 14% increase compared with 2024 and 53% more than in 2019. In 2024, tourism revenues had already reached MAD 112 billion ($11.27 billion), reflecting the sector’s continued recovery and expansion.
Morocco has also improved its position in international tourism rankings. The country ranked 70th out of 110 economies in the World Economic Forum’s 2026 Travel and Tourism Development Index, with a score of 3.84 out of seven.
