American Brand’s New Collection Inspired by Morocco

Rabat – The high-end American ready-to-wear brand “Kate Spade New York” derived inspiration from Morocco for its new spring 2017 collection.

“For spring 2017, Kate Spade New York heads to Morocco, drawing inspiration from dusky desert landscapes, the pattern play of candle lit lanterns, rose petals, the sensory overload of the souks and the oasis of calm in the majorelle gardens. Throughout the collection, textured fabrics and detailing; eyelets, pom poms, applique roses and ruffles sit against softly flowing and feminine silhouettes. more is more,” explained Kate Spade New York on its website.

The collection’s video ad shows the model Fernanda Ly walking a camel loaded with the brand’s bags through the busy streets of New York.

Later, the model attaches the camel’s leash to a fire hydrant, as if a pet, before buying a bagel and coffee.

The colors used in this collection are reminiscent of “colorful spices and paint pigments in markets,” says Deborah Lloyd, creative director of Kate Spade, on the site.

The prices of these clothes and accessories range from $88 for a key ring to $358 for a pair of high heels, $598 for a leather bag, to $168 for a hat inspired by Berber headwear.

“No matter where we go, we are always surprised by what we have in common. In a way, Marrakech and Midtown Manhattan are not that different after all,” said the brand.