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Rabat – The Association of Vehicle Importers in Morocco (AIVAM) announced on Monday that the new vehicle sales in Morocco reached 161,504 units in 2023, showing a marginal increase of 0.1% compared to the previous year.
Adil Bennani, president of AIVAM announced the news during a press conference in Casablanca, where he shared data on the global sales of new vehicles in Morocco for the year 2023.
According to Bennani, the vehicle sales last year marked a slight uptick from the 161,410 vehicles sold in 2022.
Bennani attributed this modest growth to the intricate macroeconomic landscape affecting demand and the gradual recovery of supply. Despite a challenging economic environment, the automotive market experienced a marginal 0.1% year-on-year increase in sales.
Breaking down the annual sales figures, the segment for passenger vehicles (VP) reached 145,292 units, up from 143,186 in 2022, while light commercial vehicles (VUL) totaled 16,212, a decline from the 18,224 sold in the previous year.
Bennani highlighted the dominance of “Dacia” in the city car category and the robust growth of the Sport Utility Vehicle (SUV) segment, experiencing a 6.9% increase, indicating continued consumer enthusiasm for this vehicle category.
Regarding financing and buyer profiles, Bennani revealed that 55% of sales involved credit transactions. He noted a 30% increase in vehicle prices over the last three years and shared that 17% of buyers were under 30 years old, with the average age of buyers hovering around 43 years.
In terms of propulsion types, petrol-powered vehicles saw a decrease of 0.8%, capturing 14% of the market share in 2023, while diesel-powered vehicles increased by 0.7% to secure an 85.8% market share.
In 2023, the Moroccan market witnessed the introduction of 24 brands and 82 models, compared to 18 brands and 71 models in 2022.
City-wise, Casablanca led the 2023 VP sales with a 40.7% market share, experiencing a slight 2% decline from 2022. Rabat followed with a modest 1.1% growth, securing a 10.7% market share, while Agadir (7.9%) maintained its third position ahead of Marrakech (7%).
Looking ahead, Bennani anticipated that 2024 would be a year marked by uncertainty, citing logistical challenges, the resurgence of competition, and efforts to support the gross domestic product through public demand.
