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Rabat – According to the Association of Vehicle Importers in Morocco (AIVAM), the sales of new cars in the North African country stood at 13,772 units in November 2023, rising by 22% in comparison to the same month last year.
Based on AVIAM’s monthly statistics on the Moroccan automotive market, the number of newly registered passenger cars increased by over 21% to 12,000 units, while the number of newly registered light commercial vehicles increased by 26.6% to 1,751 units.
With a market share of 23% and 2,834 units sold in November of last year, Dacia was the market leader in the passenger car segment. Renault came in second with 17.9% of the market share, while Peugeot ranked third with 9.5% of the share.
In the light commercial vehicle segment, Renault had a 32% market share, ahead of Fiat with 14.4% and DFSK with 14.3%.
In the premium segment, Audi secured a 3% market share with 365 cars sold, surpassing both BMW (2.5%) and Mercedes-Benz (1.6%).
Porsche, on the other hand, sold 30 units in November 2023, up by 20% year-on-year, while Jaguar sales fell by 7% to 13 cars.
In the first eleven months of 2023, new car sales in Morocco dropped by nearly 1% to 144,000 units. More specifically, sales of light commercial vehicles decreased by 11%, while the passenger car segment saw a slight 0.4% increase.
Read also: Car Sales in Morocco Continue to Slide in May 2023
