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Rabat – The leaders of the Seto organization, representing the 70 largest tour operators in the French market, have announced Rabat as the venue for their annual congress next April.
The decision reflects the growing confidence in Morocco’s tourism sector, said Morocco’s tourism office (ONMT) in a press release.
The Seto leaders chose Rabat as the backdrop of their annual congress following a working session they had with the Regional Tourism Councils of Morocco. The session, which the ONMT initiated, took place in Marrakech.
The meeting aimed to boost the number of Morocco’s tourism destinations in the catalogs of French tour operators and promote Morocco as a “must-visit” destination, ONMT said.
The Seto organization, which is renowned for its influence in shaping the French tourism landscape, expressed optimism about the development potential of Morocco as a premier tourist destination.
The decision to hold the French operators’ annual congress in Rabat reflects the success of the ONMT’s ongoing strategy to promote Morocco as a key tourist destination.
“The ONMT’s ‘Light In Action’ strategy continues to guide the commitment to tourism excellence,” said the statement.
The “Light In Action” strategy aims to illuminate Morocco’s tourism potential and enhance its global standing.
Morocco’s capital, Rabat, is set to become the focal point for key players in the French tourism industry, as the Seto leaders gather to discuss industry trends, challenges, and opportunities.
In addition to highlighting the significance of Morocco as a tourism hub, the event will also highlight the Moroccan city as a key player in hosting international conferences.
