Casablanca – Morocco’s textile industry is facing mounting pressure from international competitors, changing European market conditions, and the expansion of Chinese online shopping platforms, Minister of Industry and Trade Ryad Mezzour said today.
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Speaking before the House of Representatives, Mezzour identified three major challenges affecting the sector, warning that they require Morocco to rethink its strategy and strengthen its ability to adapt to international market changes.
The first challenge concerns competition in the European market, one of the main destinations for Moroccan textile products. Mezzour pointed to the European Union’s free trade agreement with Vietnam, describing the Asian country as one of Morocco’s biggest competitors in the textile industry.
The second challenge comes from Chinese e-commerce platforms, including Shein, whose expansion is affecting both Moroccan and European markets.
Mezzour said the phenomenon is not limited to Morocco, noting that European markets are also dealing with the impact of these platforms. He added that efforts are underway to address the issue, which could also have repercussions for Morocco’s textile industry.
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The minister also pointed to changes in European orders, particularly in the sourcing of materials and the development of supply chains.
He said declining purchasing power in Europe has led to a slight decrease in overall clothing demand, adding further pressure on Moroccan textile producers that depend heavily on the European market.
The sector is also dealing with a shrinking customer base in Europe, as some major European clients have gone bankrupt.
Mezzour said the combination of these challenges requires the industry to remain vigilant and reconsider its current strategy.
He called for serious and determined work to transform the sector, as Morocco faces growing competition and changes in the international textile market.
The minister did not provide further details on the measures planned to support the industry or the timeline for the proposed transformation.
