Like Uber overseas, or its Moroccan counterpart Careem, Goki will pair private drivers with customers who need a ride. Goki’s special feature, however, is that its customers will be parents who need to bring their children to school, to dance class, to a birthday party, or to anywhere within the Rabat-Sale-Temara region.
Parents will be able to order a “Goki” driver through the app, who will pick up their child from a specified place, and bring them to where they need to be.
Parents will also be able to set up a Goki driver schedule a number of days in advance to fit in with their family schedule.
The app will be launched in September and will operate in 30 suburbs in the Rabat-Sale-Temara region, covering more than 60 schools.
“Gokidok is in the same price range as buses and taxis, but in comparison to these services, we offer greater flexibility and we save time for children and their families,” Achraf Zelmat, Gokidok’s founder, told online newspaper HuffPost Maroc.
The monthly cost of the service will be MAD 1 290 ($132), for one return trip per day.
Read also: Moroccan Taxi Ordering App ‘Roby’ Disrupts the Ride-Share Industry
High school students will be able to use the service alone, but primary school students will need to be accompanied.
Parents will also be able to rate a driver. If a family is satisfied with the service, Gokidok will try to pair the driver with the family more often, to promote a relationship of trust and stability for the child, Zelmat explained.
Technology is changing the ride-sharing and public transport industry in Morocco. Careem, which operates like Uber overseas, offers private ride sharing services, competing with the local taxi industry.
Other apps, like Heetch, or a more recent competitor Roby, work within the taxi industry, connecting professional taxi drivers with clients.
Gokidok is currently the only service designed specifically for children, and may therefore have a niche.
