Morocco Holds First Edition of ‘Product of the Year’ Award

Rabat- The “Product of the Year” award was granted to 33 Moroccan products, including foods, electronics, and cosmetics.

The first ceremony of its kind in Morocco, “Product of the Year” took place on Friday, March 30, in Casablanca to award products from 33 categories based on a study presented by the global information and measurement company, Nielsen Holdings PLC, which operates in over 100 countries.

Exactly 3250 consumers from seven Moroccan cities, including Rabat, Oujda, Casablanca, and Agadir, voted on the winning products, which were evaluated and chosen based on innovation, the attractiveness or appeal of the product in the market, and the relevance or purpose of customer purchase.

Here’s a look at the winning products, divided by category:

Bottled water	Les eaux de table Amane Souss
Body soap	Taous savon dur corporel
Bouillon cube	Knor Bouillon
Body lotion	Vaseline Lotion
Biscuit (Cream)	GENOVA
Butter	Beurre Baddaouia
Canned Tuna	Gamme Thon Joly
Cooking oil	Lesieur 3 Graines
Charcuterie	Charcuterie fine Koutoubia

Detergent-soap	El Kef savon dur de ménage
Fridge	Samsung Twin Cooling Plus
Handwash	Taous savon liquide pour mains
Handwash	El Kef Lessive en poudre lavage main
Hair conditioner	Ultra Doux Huiles Guérisseuses de Ricin et d’Amande
Hair conditioner	Les Bains d’Huiles Bienfaisant d’Ultra Doux
Ketchup	Lessieur Ketchup
Laundry detergent for washing machines	Ariel Poudre et Liquide

Multi-usage detergent	El Kef multi-usage
Mustard sauce	Lessieur Moutarde
Mayonnaise	Lessieur Mayonnaise
Olive oil	Huile d’Olive Al Horra de Lessieur Cristal
Shampoo for men	Clear shampoings
Shower gel	Luxe gel douche
Smartphones	Samsung Galaxy S8, Samsung Galaxy S8+
Sweetened cream	Sergio pate à tartiner
Shampoo	Head & shoulders shampooing mixtes