Casalanca- Latifa Raafat, one of the towering icons of Moroccan song, has been selected as the beauty ambassador for leading Swedish beauty cosmetics company, Oriflame.
Moroccan diva Latifa Raafat was announced Oriflame’s new beauty ambassador for 2014 at the launch of a new cosmetic brand named The One. The announcement was made during the recently held annual seminar of Oriflame’ Directors.
“We [Oriflame] are very proud to have chosen a beauty Ambassador whose personality shares so many similarities with the brand: natural elegance, bright charm and confidence,” read a statement in an article devoted to Latifa Raafat on the Moroccan version of Orfilame’s website.
“She’s naturally beautiful,” confirmed a comment on Oriflame’s article. “She’s always genuine,” read another comment.
A video recently uploaded to YouTube shows Latifaa Raafat, dressed in glamorously colorful Moroccan garments, posing for pictures that now appear in Oriflame’s catalogue for June.
Born in 1965 in Kenitra, Morocco, Latifa Raafat is one of the most celebrated Moroccan singers, having risen to fame in Morocco in the early 1980s. Latifa is also famous in the Arab world, and is recognized as an international ambassador for Morocco’s culture and distinctive beauty.
Edited by Elisabeth Myers’
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