Raja Store, first concept of sports merchandising in Morocco

Rabat – Moroccan football club Raja de Casablanca, last edition’s runners-up of the FIFA club world cup and crowned domestic champions on eleven occasions, have announced the launching of “Raja Store,” the club’s first official store and Morocco’s first concept of sports merchandising.

Raja de Casablanca said the opening of its first official store will take place next week in the Derb Soltane neighborhood. The club are also planning to open nine more stores, one for each district in the city of Casablanca.

The club’s officials say that the objective of Raja Store is to attract customers through a wide range of services such as the selling of textiles, goodies, ticketing and subscription services.

Raja Store provides the club’s fans with the possibility of buying authentic Raja de Casablanca jerseys, derivatives such as polo shirts, swimsuits, tracksuits, key chains, pens, and mugs.

Items for children will also be available on the occasion of the beginning of the school year.

Ticketing and subscription services will be presented in each Raja Store to allow fans to buy tickets or subscribe with the club in order to attend the games.