Casablanca - Networking is neither building a network of contacts nor using a contact management system to keep in touch with people you know. Networking efforts fail, as they are usually misunderstood in terms of vision, strategy, tactics, and tools. To be effective, those efforts should be based on a sound personal branding strategy, and should be backed authentically by common interests, values, and causes in the medium or long run. Common interests are, for instance, the key driver of powerful associations, unions, and even virtual groups in social networks.

How to Succeed in your Networking Efforts
Following 16 years of successful professional experience, Farid Yandouz is currently a Transformation & Management Consultant for several large companies in Africa & the Middle East such as Carrefour Group, Bank of Africa, Vivo Energy (Shell), and Valtech (Valmont Group).