Rabat – Hilton, the global brand of full-service hotels and resorts, inked a deal to inaugurate a development office in Casablanca, with the aim of expanding its line of hotels and resorts in North Africa.
Building on its strong presence in the region, with 15 hotel projects in Algeria, Egypt, Morocco and Tunisia, Hilton has identified North Africa as a favored area for future growth.
In January, the company announced a few months ago the construction of the first hotel hotel in the region, christened the Hilton Garden Inn Casablanca Sidi Maarouf.
Speaking on the company’s activities in the region, the Vice President of Development for MENA region, Carlos Khneisser, said that “it is important for us to have a strong presence in the North African market, in order to sustain our growth.”
“We are proud to forge strong relationships with landowners,” Khneisser added, “and our presence on the ground is the best way to achieve this. We have nearly 5,000 rooms still under construction in North Africa, including Egypt. A great opportunity to increase our presence throughout the region is therefore offered to us.”
Having worked as Hilton’s development team in Dubai, Feras Hasbini was entrusted with the task of leading Hilton’s growth in North Africa from its office in Casablanca.
“I am very excited to focus on North Africa because we are beginning to make very good progress in our market positioning,” explained Hasbini.
“We bring to the region a portfolio of world-class brands and offer new offers in all sectors of the market. From our mid-range Hilton Garden Inn to our superior premium Curio brand, our diverse range of brands is perfectly suited for North Africa and homeowners enjoy even more partnership opportunities.”
