By Safaa Kasraoui
Rabat – Digital marketing agency, O2M has launched its first virtual shopping place, Vide-Dressing, offering ready-to-wear clothes for women, April 10 in Morocco.
Social network marketplace, ”Vide-Dressing,” has been inaugurated with the aim of encouraging the online purchase, sale and exchange of second-hand clothes.
“Developed by the start-up, O2M Digital, this social fashion network has as main objective to make fashion on the Internet more economical and ecological,” O2M said in a press release, before adding that “Vid-Dressing.ma is the border between a social network and a ‘mall’ selling and exchanging second-hand clothes.”
Project creators hope to renew the traditional-image of the marketing of online clothing. In contrast to other online second-hand markets in Morocco, Vide-dressing now enables women to exchange articles of similar value for free via the Vide-Dressing platform. Customers will also be able to follow up their best sellers’ activities. Buyers and sellers will communicate with each other instantaneously.
Marketing transactions will be carried out directly between the users, which means that the platform will take no commission from the exchanging of products. Customers and sellers will have to communicate with each other in order to agree on methods of payment.
