Rabat- Centrale Danone will announce new milk prices next month based on consumers’ recommendations in its “Ntwaslou w Nwaslou” campaign.
After hosting consultations with consumers, the boycotted dairy company is undergoing the voting phase of its campaign, called Ntwaslou w Nwaslou (we communicate and proceed).
Consumers get to vote on the dairy company’s new prices on the campaign’s electronic platform, based on certain criteria.
Prices depend on the types of vitamins added to the milk, on the time of year, and on the design of the milk container.
Centrale Danone announced August 18 that the proposals and votes on the platform will determine the alternative prices of milk. The voting phase is scheduled from August 22 to September 2.
The company had mobilized 1,000 employees to meet consumers and grocers in cities across Morocco—Marrakech, Casablanca, Rabat, Meknes, and Agadir—to listen and discuss consumers’ proposals.
The campaign received more than 700 proposals since its launch on August 1 until August 15.
The campaign’s aim is find a compromise on price in response to the purchasing power of consumers and boycotters’ demands.
The move follows a major boycott that has targeted Centrale Danone and two other companies, Afriquia gasoline and Sidi Ali mineral water since April 20 over high prices.
Several government officials, including Head of Government Saad Eddine El Othmani and Minister of Human Rights Mustapha Ramid, have tried to persuade boycotters into ending the campaign because they say it threatens the country’s economy and the jobs of dairy farmers.
