Renault Trucks has cut Morocco’s Western Sahara from a map displayed in one of its promotional advertisement.
Rabat – The French car manufacturer Renault has shared an on Facebook advertisement showing a map of Morocco without its southern provinces.
The advertisement, which promotes Renault trucks under the slogan “Driving for Africa,” seemed to be directed at Morocco, featuring a Moroccan customer praising the company.
The advertisement angered many social media users. Some called on the company to make up for the mistake by apologizing to all Moroccans.
It is not the first time advertisements have shown a split Moroccan map or countries with a pro-Morocco stance on the Western Sahara dispute have surprised Moroccans by appearing to condone pro-Polisario claims.
In December 2018, Moroccan transport company CTM broadcast an advertisement with a similar narrative. The advertisement, which ran for nine months, cut Morocco off its southern provinces in Western Sahara. The Sahara-less Morocco map fused the wrath of Moroccans who started talking about boycotting the company.
The pro-government Saudi television channel Al Arabia also aired a documentary in February, 2019, describing Western Sahara as a Morocco-occupied territory. The Al Arabiya documentary came in the wake of a much-reported diplomatic friction between Morocco and Saudi Arabia.
The Renault Group is a major manufacturer in Morocco. In 2018 only, the plant produced 402,155 cars with considerable export growth.
According to the managing director of Renault Group in Morocco, Marc Nassif, the company exported 90% of the units it produced to 74 countries. The plant’s number of employees grew from 1,600 employees in 2005 in Morocco to 11,000 employees now.