The Regional Tourist Council has launched a new app to boost international tourism in Rabat, Morocco’s capital.
Rabat – The Regional Tourism Council (CRT) for Rabat-Sale-Kenitra has launched a new app “VisitRabat” as part of a broader digital promotion strategy to boost tourism in the region.
The new app is available in French and English for free on Apple Store and Google Play.
It lists information on history, art, culture, restaurants, parks, walking circuits, nightlife, as well as general information on embassies, hospitals, public transport and police stations.
The app is part of a broader digital promotion strategy that was launched yesterday in Rabat by CRT President Hassan Bargach.
Along with the app, the strategy includes an 11-minute film called “Rabat and its region: culture and light.” The film captures the drawcards of Rabat and the cities in the area, Sale, Kenitra, Skhirat, Temara, Sidi Kacem, Sidi Slimane, and Khemisset.
The strategy also includes six shorter videos for social media, regular updates to the VisitRabat Facebook page which has over 131 000 followers as well as to the Instagram page, and an updated website.
Bargach wants to boost international tourism in Rabat to strengthen the city’s international image as a prime tourist destination.
The old city or medina of Rabat is currently being renovated under the MAD 625 million plan “Rabat City of Lights” launched in 2014.
At the moment, Rabat is off the beaten track when it comes to international tourists, who prefer to visit Marrakech and Agadir-Taghazout, the country’s major tourist hubs.
According to a February report by the Moroccan Tourism Observatory, the number of tourists staying overnight in Rabat in February this year had decreased by 7% compared to last year.
Aside from Casablanca, all the major cities experienced an increase in overnight stays. The number of stays in the northern city of Tangiers increased by 12%, Marrakech by 10% and Essaouira in the south by 8%. Stays in Casablanca in February dropped by 6% compared to last year.