Rabat – Moroccan Instagram star Ihssane Benalluch has been ranked among one of the highest-paid influencers on the platform, according to Hopper HQ’s annual list.
Bennalluch is known for her Youtube videos, where she vlogs, discusses makeup and beauty, as well as does fashion hauls and tutorials. She started the channel in 2015 and has amassed 900,000 subscribers as well as more than 1.4 million followers on her Instagram account.
Hopper HQ’s list ranks her as the 112th highest-paid Instagram star, pulling in an estimated $6000 per sponsored post. She posts in both English and Arabic on her page.
Instagrams stars are able to rake in such a high profit from their posts thanks to a boom in companies turning to influencer marketing in recent years. In 2018, eMarketer reported that marketers spent $1.6 billion on sponsored posts on Instagram alone.
Brands are increasingly leaning towards influencer marketing over traditional celebrity print and TV ads, thanks to the increased sense of authenticity consumers feel from influencers.
The money going into influencer marketing is expected to rise even further, with a study conducted by Linqia reporting 39% of brands planned to increase their influencer marketing budget in 2019.
The same study found that the majority of brands spent between $25,000 and $100,000 on influencer marketing in 2017.
According to Linqia, 97% of influencers charge less than $500 per sponsored post, meaning Benalluch is way ahead of the curve with $6000 per post.
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