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Join on Telegram Rabat – An investment in global literacy yields remarkable results, not only in the lives of those living in developing countries but for the future shared worldwide. Reading underpins the entire learning experience for a child and is undoubtedly the essential foundation of any educational enterprise.
In fact, according to ReadyNation, it is crucial to acknowledge that “education is not only a key piece of the puzzle for poverty eradication. It is also crucial to develop the future workforce, foster innovation, and generate stable and more prosperous societies. [Businesses] need to take proactive roles in education, using their expert skills and interest in innovation to create shared value.
“In practice, this means raising educational performance levels, shaping aspirations, and creating a productive workforce.”
Increasing investment in literacy has a direct positive correlation with the rate and quality of future learning and is undoubtedly an influential factor in disrupting intergenerational cycles of poverty.
In Morocco, Collision co-founder Oussama El Hajjami and his team have launched a new literacy guidance service.––Collision will be the first cultural support service offering personalized book recommendations and facilitating access to libraries and literacy resources.
Colli’profil, a section of the free online service, offers customers the option to organize a literary library where readers can adjust their goals and reading objectives while also saving and placing book orders. In this way, access to library book catalogs will become more accessible and enable an easier search process for readers that in the long run contributes to encouraging individuals to invest in reading.
“We often hear that people in our country do not read and that we are out of touch with the universe of the book. But how true is this statement? How can we verify its veracity? If there is no unity in the book universe that is also capable of attracting people to it, how can we judge them not to be readers?
“Today that must change and this narrative and judgment should be on hold, until we do what we need to do to bring the books closer to people and hold them by their hands for them,” emphasizes El Hajjami.
Read also: Illiteracy in Morocco: 1 Million Moroccans Benefit from Literacy Programs
Collision provides a vast variety of books with the aim of developing a culture of reading. Children and young adults, especially, need a variety of age and content-appropriate reading materials that can fuel their imagination and enhance their existing language skills that can address the dynamic and diverse Moroccan audience.
To address this, Collision provides book recommendations and resources in three languages––French, Arabic, and English, fitting the kingdom’s current “shift to English” phase.
The literacy service guide entails a “whole chain” approach to book supply, as it works closely with local libraries to increase the supply of materials and ensure their effective dissemination and use.
In fact, when describing the core objective of Collision, the team has deemed it as more than merely a service.
El Hajjami emphasized to MWN, “It is the first cultural accompaniment and guidance service in Morocco which will help people reconcile with reading and books. It is also not something present in many of the developed countries. It is a cause that we are planning to fight for and give it another dimension and perspective for people to adopt and ultimately empower the youth through literacy.”
