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Denver- The Radisson hotel chain has made progress towards expanding its presence in Morocco with a new expansion deal announced today. The deal, which was signed with the tourism investment firm Madaef, will see seven new hotel units open starting this month.
The hotel units include the Radisson Blu resort and Radisson Blu residences in Al Hoceima, two Radisson Blu resorts and a residence in Saidia, as well as a Radisson Blu resort and residence in Taghazout bay. Four of the units are scheduled to open this month, while the rest are slated to open between the 2022-2023 season.
The Radisson group now holds ten hotel properties throughout Morocco, and have announced a goal of reaching fifteen operational hotels by 2025, according to media reports. Madaef, which is a subsidiary of the CDG investment firm, currently has 35 hotel assets in operation, as well as ten golf courses throughout Morocco.
The upcoming opening of the hotels in Al-Hoceima alone are expected to lead to “the creation of 1,500 direct and indirect jobs,” states Mamoun Lahlimi Alami, managing director for Madaef.
Morocco’s unique culture and relative proximity to both Europe and Africa has made it a sought after travel destination for many tourists in the region.
Elie Younes, the Radisson group’s executive vice president and Chief Development Officer declared “Morocco constitutes a priority market” for the group’s expansion strategy in Africa. He also added that the group looked “forward to jointly opening these world-class hotels through key destinations in Morocco.”
As of 2017, Radisson is the fifth largest hotel chain in Africa, with a total of 42 properties, reports the data collection site Statista. However, Radisson’s ambitious expansion plans will surely expand the company’s influence in both Morocco and Africa as the tourism industry begins to recover.
