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Fez – Morocco’s national Tourist Office (ONMT) has relaunched the ‘Ntla9awFbladna’ (let’s meet in our country) initiative to foster the promotion of domestic tourism.
The initiative is aimed at appealing to Moroccans living abroad to explore the beauty of Morocco and its touristic richness.
“Following the success of the first two campaigns of ‘Ntla9awFbladna,’ ONMT continues its action on the domestic market and relaunches today this campaign with new features,” the agency said in a statement
The campaign is a new trend that will exhibit Morocco’s tourism, spotlighting regions, original sites, and activities where visitors can have a good experience with friends or family.
The objective of this new device is to continue to install the ‘Ntla9awFbladna’ brand, through a device focused primarily on national television, urban advertising, as well as digital and press.
ONMT’s general director, Adel El Fakir, said that relaunching the brand aims at consolidating tourism in Morocco with the domestic market as its first source. “Moroccans desire to explore more of their country’s wealth,” he noted.
With open spaces, natural and ecological destinations topping the lists of most tourists, especially amid the ongoing global pandemic, ONMT said its campaign will put particular focus on the ecological and natural riches of Morocco’s tourism sector.
“Moroccans abroad are now more than ever the beating heart of [Morocco’s] tourism,” El Fakir stressed, adding that “it is our ambition to develop an even more attractive local tourism.”
ONMT has set a PR plan to support ‘Ntla9awFbladna,’ which will be deployed on the brand’s social platforms and will feature influencers tasked with promoting the brand.
Read also: Morocco’s Tourism Office: New Strategic Approach to Promote Morocco Abroad
The branding campaign for the initiative is set to run for more than a month to help boost demand for the holiday season and during the first quarter of 2022.
ONMT previously launched the initiative in June, making a short film to deliver its message to Moroccans across the world.
The campaign has chosen Arabic, Tamazight, Tarifit, and Tachelhit to broadcast the brand’s advertising on all national television channels.
In addition, ONMT confirms its commitment to meeting the aspirations of Moroccans returning to visit their homeland through this campaign.
The campaign was first launched last summer in line with King Mohammed VI’s “instructions… aiming to strengthen the strong and historic ties that the Moroccan community living abroad has with its homeland,” ONMT said in a statement in June.
