Rabat – Morocco’s National Office of Tourism (ONMT) is seeking to target American and Israeli markets through collaborating with influencers to promote the country’s image abroad.
“Two renown influencers were chosen to boost the touristic image of Morocco,” reported the office after securing deals with influencers Kelli Erdman and Yarden Harel.
Known as Happy Kelli on social media, Kelli Erdman is an American professional dancer and choreographer with a large fan base, notably 3.5 million followers on TikTok and 1.7 million followers on Instagram.
The influencer will soon visit Morocco to discover the richness and beauty of the country and its communities.
Also participating in the promotion of Moroccan tourism in her country is the Israeli TV animator Yarden Harel.
Best known for her TV travel show “The Best in the World,” Harel is one of the top five female influencers in Israel.
Read Also: Morocco Launches ‘Aji’ and ‘We Are Open’ Campaigns to Revive Tourism
ONMT’s partnership with Kelli Erdam and Yarden Harel aligns with the office’s strategy for the “We Are Open” campaign.
Launched in February, the campaign seeks to boost Moroccan image abroad and attract tourists from around the world. The strategy focuses on the use of social media to highlight the uniqueness of Morocco as a tourist destination.
As part of the strategy, ONMT plans to create promotional videos to demonstrate the diverse cultural and natural landscapes of the country as well as collaborate with major influencers to increase Moroccos’ visibility abroad.
In addition to digital marketing, the office’s Director-General Adel El Fakir has organized several meetings with European tourism operators to further promote Morocco in traditional markets such as France and Spain as well as expand to new markets such as German-speaking territories.
Along with the “We Are Open” campaign, the office launched the “Aji” (come) campaign targeting domestic tourists. The campaign also makes use of social media and influencers to unveil hidden gems and encourage different social segments to travel across Morocco and contribute to the gradual rebound of touristic activities.
