UAE-Based Hotpack Global To Capture 80% of Moroccan Packaging Sector

UAE-based packing manufacturer Hotpack Global on Tuesday announced its plans to capture 80% of Morocco’s packaging sector in partnership with Best Financiers, Retail Holding’s investment branch.

Rabat – UAE-based packing manufacturer Hotpack Global on Tuesday announced its plans to capture 80% of Morocco’s packaging sector in partnership with Best Financiers, Retail Holding’s investment branch.

The partnership aims to increase Hotpack’s investments in manufacturing facilities in Morocco as well as expand the presence of the packaging company in other African countries.

Retail Holding is the biggest retail firm in Morocco with an exclusive franchise deal with Carrefour, Kiabi, Virgin Megastore, and Burger King.

The positioning of Retail Holdings in the Moroccan retail market is expected to enable the Moroccan branch of Hotpack Global – jointly owned by Samaza Consulting Morocco- to dominate the Moroccan packaging sector.

Hotpack Global Managing Director Abdul Jebbar said in a press release that the presence of Hotpack in Morocco supports the company’s “strategic expansion” into African and even European markets.

“This partnership will help us penetrate the neighboring countries and increase our retail market share there,” he added. “It is also going to enhance our operations in North-West Africa and Ghana.”

Best Financiers Chairman Zouhair Bennani highlighted that the new partnership with Hotpack “will set new benchmarks for health, safety and quality” in the Moroccan and African packaging markets.

Jebbar and Bennani signed the partnership agreement along with the Director of Samaz Abdelatif Merzaq and General Manager of Hotpack Global SA Morocco Ziad Merzaq. Financial Director of Best Financiers Riyad Alaissaoi attended the signing ceremony.

Hotpack Global is currently present in 27 locations in Africa, the Middle East, the UK, India, and Australia. The company already exports its packaging solutions to over 100 countries.