Rabat – A recent outlook on Morocco’s fitness market noted that the country’s online fitness services market is expected to have an annual revenue growth of 27.1% between 2020 and 2025.
The overall growth in online and offline fitness market revenues, estimated at 18.5% between 2020 and 2025, is driven by a rising interest among Moroccan youth in adopting a healthier lifestyle to avoid health risks associated with obesity.
As the outlook pointed out, the “Fitness market in Morocco [is]…driven by fitness-related policies and increased awareness and popularization of fitness centers in the country.”
The report, issued by Ken Research, further noted that this shift in consumer behavior is forecasted to lead to an annual increase of 10.7% in the number of active gym members between 2020 and 2025, which would coincide with a 8.3% increase in the number of commerce gym establishments during the same period.
The market penetration would consequently grow slightly from 0.5% in 2020 to 0.7% in 2025.
The Moroccan fitness market, however, remains highly fragmented, as it is divided between popular fitness centers, local gyms, and boutique gyms, said Ken research.
The outlook further argued that the fitness market faces major restraints in Morocco, such as a lack of experienced and skills trainers, the dominance of poorly maintained fitness centers, and the limited focus of these establishments on group activities.
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These restraints can hinder the development of the Moroccan fitness market, especially since the study found that customers chose their fitness services based on the location of fitness centers, their membership fees, the services provided, and the customers’ discounts.
Ken Research further noted that the growth in the commercial fitness centers would be facilitated by an increase in the number of value-added services, such as pilates, zumba, yoga, and martial arts.
The market researcher added that gyms would have to improve their digital fitness offerings and expand their digital footprint in the post-pandemic context to meet the growing demands for discounted, one-on-one virtual personal training sessions.
