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Rabat – Morocco’s Ministry of Water and Logistics launched on Thursday a campaign to combat water wastefulness, adding that Morocco is “in a state of water emergency.”
“At a time when water resources are decreasing, domestic water usage is witnessing an increase,” a press release by the ministry said, warning against wastefulness in order to preserve the precious water supply.
Starting on June 30, the campaign will be active for two months, under the slogan, “No to wastefulness, yes to responsible consumption,” and aims to “ring the alarm bell” to combat the dangers of drought, according to the ministry.
The ministry will use testimonials from citizens who have consistently suffered from a lack of water to highlight the severity of the issue.
The ministry also indicated that the campaign will target all social classes and professions. The campaign plans to utilize TV channel broadcasts and social media to raise awareness of the issue.
The ministry’s release concludes with a statement from Minister Nizar Baraka, who emphasizes that “every drop is very important,” adding that “reasonable and mindful” consumption is a national duty and evidence of national cooperation.
Read also: Morocco Enacts Measures to Ration Water Amidst Severe Drought
Morocco experienced severe droughts this year, leading to a notable decline in agricultural output, which was further exacerbated by a global rise in food prices due to geopolitical factors.
Several projects have been launched this year in Moroccan cities such as Casablanca and Marrakech, with budgets in the hundreds of millions of dollars, to secure potable water supplies.
Morocco’s National Office for Electricity and Drinking Water (ONEE) also launched the National Program for the Supply of Drinking Water and Irrigation 2020-2027 in an attempt to increase the capacity of Moroccan dams from 18 billion cubic meters to 27 billion.
Water scarcity is one of the most important issues facing the world today, as climate change continues to affect water supplies amidst a growing global population that increases the demand for potable water and food supplies.
