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Rabat – By 2026, the Ministry of Tourism, Handicrafts, and Social and Solidarity Economy intends to double the number of beds available in the Rabat-Sale-Kenitra region to 20,000, accommodating 17.5 million tourists, Minister Fatim-Zahra Ammor has announced.
Speaking on Tuesday at a meeting attended by the Wali of the Rabat-Sale-Kenitra region, Mohamed Yacoubi, and the President of the Regional Council, Rachid El Abdi, Ammor presented the new tourism roadmap 2023-26.
According to her, the strategic roadmap is an achievable action plan that will enable Morocco to take a significant step towards becoming a popular travel destination worldwide.
The action plan aims to attract 26 million visitors to Morocco by 2030, the minister explained, stressing that the goals of this roadmap are reasonable and doable, saying that the Ministry expects to bring in 17.5 million tourists by 2026 and create 200,000 direct and indirect jobs.
The Minister added that the expansion of the infrastructure for transportation, lodging, and entertainment has substantially increased the region’s attractiveness in recent years.
In 2022, Rabat welcomed three new hotel units from major international brands, a sign of the interest that investors have shown in the city, she said.
The minister continued by stating that the area had been incorporated into four significant tourism sectors, namely “Cultural Tours,” “City Break,” “Business Tourism,” and the “Nature and Discovery” sector, which is focused on domestic travel.
Ammor also examined the accomplishments of the Rabat-Sale-Kenitra region in the field of tourism, both in terms of infrastructure and recreational activities. She drew attention to the opening of museums, the reconstruction of the medina, Rabat’s coastal road, as well as the exodus of investors from the hotel industry.
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The minister also stressed the critical role that people play in developing distinctive tourism experiences, noting that the Rabat region has seen a number of programs geared at enhancing the abilities of upcoming industry professionals.
She specifically mentioned King Mohammed VI’s inauguration of the City of Trades and Skills (CMC) in Tamesna, a new city in the vicinity of Rabat, which encompasses the “Tourism and Hospitality” sector.
El Abdi, for his part, made the point that taking into account regional factors while implementing public policies helps in identifying and implementing suitable solutions to the problems posed by developing the framework for sustainable and fruitful growth.
In this regard, he argued that the strategic tourism roadmap for the years 2023-26 and the significant financial resources earmarked for it are likely to help consolidate Morocco’s successes in this area through the formulation of a new vision for the development of this sector.
