Essaouira –
In collaboration with the Ministry of Digital Transition and Administration Reform and Essaouira’s City Council, the Moroccan Information Technopark Company (MITC) signed today two agreements on the sidelines of the inauguration ceremony of a new Technopark Site in Essaouira.
The agreements aim to strengthen research and development in the field of innovative entrepreneurship and digital economy, with a view to consolidating the spirit of innovation in companies and developing technology specialties.
They also aim to strengthen Technopark’s capacity to provide better quality support to start-ups and help them integrate national and international markets.
These agreements, which span 2023–2026, will bolster the network of businesses engaged in the digital sector across Morocco and promote the growth of digital professions.
According to Ghita Mezzour, Delegate Minister for Digital Transition and Administration Reform, the second goal is to greatly enhance the caliber of incubation and support that technoparks provide to startups throughout Morocco.
“We want them to have access to markets nationally, internationally, to raise funds, to develop startups, and to maybe have a unicorn in Morocco in the near future,” the minister told Morocco World News (MWN).
She went on to highlight Morocco’s commitment to embracing digitization and become a regional and global force to reckon with in the field of innovative technologies and entrepreneurship.
Essaouira’s Newly Inaugurated Technopark Site
Over the years, experts and informed observers of the digitization of the global economy have made the case that “the digital is here to stay.” The main argument is that, as digitization enhances efficiency, transparency, and accessibility across various sectors, countries that wholeheartedly adopt digital strategies are destined to gain a competitive edge in the global landscape.
Appearing to agree with this analysis, MITC General Director Lamiae Benmakhlouf emphasized that another crucial aim of the two agreements signed on Friday is to make Morocco a breeding ground of innovation and smart development by investing in the establishment and growth of technology startups.
As part of the agreements, she explained, projects relating to sustainable development, new information technologies, and the creative and cultural industries will all receive assistance.
“Today, this technopark has the capacity to host more than 70 digital projects and startups, and we’re really proud of the potential this city has to offer,” Benmakhlouf said.
MITC General Director Lamiae Benmakhlouf (middle)
For MITC, Benmakhlouf insisted, digitization is not just an option; it is a strategy for survival and assertiveness in this century of relentless and irreversible digitization. As countries and companies race to position themselves to take advantage of the emerging and increasingly dominant trends, there is an urgent need for a paradigm shift in the way businesses operate.
“Today, this technopark has the capacity to host more than 70 digital projects and startups, and we’re really proud of the potential this city has to offer,” she said, adding that embracing and investing in technology startups has the potential to enhance productivity, streamlines operations, and opens new avenues for reaching customers.
This means companies and countries that will thrive in the coming years will be those that harness the power of data analytics, artificial intelligence, and automation to stay agile and relevant amid complex and sometimes confounding market dynamics.
Morocco will not lag behind in this quest for innovative digitization, she vowed, stressing that the country boats “a wealth of talent, ingenuity, and creativity that deserves to be supported and, above all, encouraged to create viable businesses that that, in tur, will generate jobs and add value” for Morocco and Africa.
Read also: Technopark Launches New Site in Essaouira to Strengthen Entrepreneurial Ecosystem
