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Rabat – In an effort to forge partnerships with the most well-known luxury businesses in Morocco, Luxury Network, the country’s leading business networking and premium affinity marketing organization, rolled out its red carpet for the first time in the bustling city of Marrakech on Saturday.
Among the attendees at the event, which was held at the Palais des Festivals et des Congres, were representatives of many high-end firms, including Aston Martin, Arreda Luxury Design, Bellaflora, ChessYes, and Lamborghini.
The Luxury Awards ceremony in Marrakech
Established in opulent capitals, the Luxury Network is a private membership organization where high-end businesses collaborate closely to foster mutual business and customer development. On their website, the organization is described by British media as the “the next generation of marketing for luxury brands.”
This 2024 awards edition honors businesses and individuals that have excelled in the luxury sector by using juries composed of important professionals in the field.
The awards winning ceremony
The awards’ purpose is to provide a venue for networking for new business prospects while honoring established companies and recognizing emerging luxury brands both domestically and globally.
“We are here at the Palais de Congres to celebrate the Luxury Network International Awards 2024,” said Fares Ghattas, Global CEO of the Luxury Network International, in an interview with Morocco World News (MWN) at the opening of the ceremony.
For his part, Denye Ayah, C&C Luxury representative from Nigeria, told MWN that his presence at the prestigious event was aimed to “network, meet other brands, and expand on network with other luxury brands in different countries.”
One of the prize winners at the Luxury Network event
To make the most of the event, Ayah explained one just has to “learn from other brands, see how they create their own experiences, [and] how we can get better with our own…”
He also added the goal is to offer our services, see how we can help people, and how they can help us as well.”
Aseel Abdullah, Co-founder and Interior Architect at MONARK Interiors, was one of the prize holders at the ceremony. She proudly stated to MWN that the award was earned thanks to “one of our latest projects that we have accomplished in Jordan.”
Managing Director of The Luxury Network, Nour Abou Hamdan
With direct access to pre-qualified, high net worth private clientele, the Luxury Network aims to promote collaboration and innovative new business development initiatives amongst upscale enterprises within the purview of affinity marketing.
The Luxury Network encourages new business alliances by means of strategic alignment, product placements, endorsements, media sharing, B2B (Business to Business) and B2C (Business to Customer) networking, sales, luxury showcase events, and a host of other affinity marketing initiatives.
Global CEO of the Luxury Network International, Fares Ghattas (right)
A full calendar of freshly scheduled professional business development events and activities is provided to premium members of the Network in order to enhance their connections with other counterparts.
The organization has partnered with leading luxury companies in Europe, Asia, Africa, Australasia, the Indian Ocean, and the Americas.
Through spotlighting businesses and the host nation to expand commercial prospects and partnerships, the Luxury Network awards hope to honor those who have consistently shown commitment to their work and excelled others in their industry.
Read also: Mandarin Oriental, Marrakech Receives 5-Star Rating from Forbes Travel Guide
