Television Remains King in Morocco: New Audience Figures Reveal Viewing Trends

Doha – The latest television audience metrics released by Marocmétrie, covering the period from March 15 to 19, 2024 (4th to the 8th of Ramadan 1445), show that TV continues to capture the attention of Moroccans for a significant portion of their day.

The data provides insights into overall TV consumption as well as the performance of specific channels and programs.

On average, Moroccans aged five and above are spending a robust five hours per day watching television according to the report. This figure underscores television’s ongoing importance as a source of information and entertainment, and spiritual connection during Ramadan.

In terms of channel performance, 2M and Al Aoula lead in audience share and reach. For the full day, 2M captured a 31.4% audience share, reaching 59.1% of the measured population. Al Aoula followed with a 19.9% share and 54% cumulative reach. The other SNRT channels collectively garnered a 3.5% share while reaching 24.2% of individuals.

The landscape shifts somewhat when zooming in on primetime hours between 6:30 p.m. and 9:15 p.m., a period that includes the time leading up to and after Iftar.

Al Aoula takes the top position during this coveted evening time slot, achieving a 34.6% audience share and reaching 41.9% of viewers. 2M is nipping at its heels with a 31.9% primetime share and reaching a slightly larger swath of the population at 44.6%. Al Maghribia sees a drop to 0.3% while the other SNRT channels rise to a 4.8% share during primetime.

On the program front, the most-watched broadcasts across both 2M and Al Aoula were largely “inédits” (a French term meaning unprecedented) or first-run episodes of recurring series. Al Aoula’s sitcom “Ach Hada”, which aired an inedit episode on Saturday, March 16 at 7:05 p.m., topped the rankings with an audience of over 10.4 million viewers and a substantial 32.9% audience share.

“Dar Nsa”, also airing a new episode on Al Aoula on Saturday night, came in second with over 9.5 million viewers and an impressive 36.7% share. Rounding out the top 5 were Al Aoula’s Friday primetime news broadcast (8.9 million), “Ouled Yzza” (8.8 million) and “Jmaatna Zina” (7.9 million).

On the 2M side, “Jib Darkoum” led the pack, pulling in nearly 11 million viewers for its new episode on Friday, March 15. “Jouj wjouh” and “Jazirat Al Kanz 2024” also proved popular, with audiences of 9.9 and 9.7 million respectively. The variety/talk shows “Rachid Show” and “Ahsane Patissier Celebrity” rounded out 2M’s top 5.

These audience figures, meticulously collected by Marocmétrie’s panel of 1039 households containing 4160 individuals, provide critical insights for broadcasters, advertisers, and production companies.

The panel, carefully balanced to represent the TV-equipped population across the nation’s urban and rural areas, utilizes audimeters and individual remotes to precisely track viewing habits.