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Marrakech – inDrive, a leading global mobility and urban services provider, and J’ai Teste, the pioneering Moroccan application for accessing diverse local services and recommendations, are partnering to reshape Morocco’s tourism sector.
This collaboration aims to deliver authentic perspectives and experiences across Moroccan cities through local influencer campaigns, a press release shared with Morocco World News stated.
By leveraging the power of local influencers, the initiative aims to entice potential tourists and locals alike, offering compelling insights into the diverse offerings of Moroccan cities.
Furthermore, the partnership seeks to not only enhance the tourism industry in Morocco but also to foster intra-country travel, encouraging locals to explore different cities using inDrive for mobility and J’ai Teste for curated experiences.
According to the press release, in a demonstration of their combined prowess, inDrive and J’ai Teste highlight the seamless convenience and functionality of their platforms for tourists exploring Moroccan cities.
Journeying across Morocco via J’ai Teste and inDrive campaign video
The inDrive and J’ai Teste campaign video
The selection of cities was meticulously curated in their partnership campaign, each chosen to highlight a unique facet of Morocco’s cultural and historical tapestry.
One such city highlighted is Fez, which is renowned for its ancient medina; a UNESCO World Heritage site since 1981.
From the opulent Palais de Fez Dar Tazi to the bustling ancient medina and the iconic Bab Boujloud, J’ai Teste asserts that they can serve as a knowledgeable guide.
Another featured destination is Rabat, the capital city of Morocco, wherein lies the enchanting neighborhood of Oudaya, which was added to the UNESCO World Heritage Tentative List in 2006.
Nestled within the city’s ancient walls, Oudaya is a captivating blend of history, culture, and architectural splendor.
By showcasing Rabat and its gem of Oudaya, inDrive and J’ai Teste invite travelers to discover the timeless beauty and cultural significance of this historic city.
The promotional campaign extended its reach to include several other vibrant cities such as Casablanca, Tangier, and Marrakech.
As for Casablanca, the campaign videos highlight various attractions, including renowned jewelry stores like Ambika and Celini.
Additionally, for enthusiasts seeking to elevate their mood, the promo video features the Chocolate Gallery, promising a delightful experience for the influencer.
In Marrakech, the joint campaign tailored experiences specifically for couples seeking quality time together.
Prominent spots such as the Mandara Hotel were featured, offering romantic settings and memorable moments for those exploring the city as a pair.
In northern Morocco, the video highlighted Tangier’s abundance of offerings to visitors.
The campaign video showcased iconic spots like the oldest nougat place since 1952, offering a taste of tradition, and Dada Anbar for delectable pastries, inviting travelers to indulge in the city’s culinary delights.
As the video showcased, the exploration of each city was facilitated by inDrive, with its network of local drivers providing expert navigation.
Furthermore, the J’ai Teste curator platform played a pivotal role in guiding each influencer to the ideal destinations, enhancing the travel experience with tailored recommendations.
According to both companies, their campaign’s objective to showcase the top cities in Morocco ensures a diverse array of attractions and experiences, catering to a wide range of interests and preferences among travelers.
In this context, they assert it is a mutually beneficial arrangement for both the tourism industry and individuals seeking immersive and memorable experiences.
The campaign video has garnered an impressive 1.6 million views on the inDrive YouTube channel, while the influencer campaign content has amassed thousands of views across various platforms.
Additionally, according to the release, the engagement and reactions from Instagram users actively align with the campaign’s goals, signaling a strong resonance with the audience.
inDrive
inDrive, formerly known as inDriver, stands as an international ride-hailing service with a staggering 200 million downloads to its credit.
Operating across 700 cities spanning over 45 countries, it has firmly established its presence as the second-largest ridesharing and taxi app globally in terms of downloads.
Headquartered in Mountain View, California, inDrive was officially launched in 2013, solidifying its position as a major player in the transportation industry.
Renowned for its user-friendly interface, the app simplifies the ride-hailing process by enabling users to locate the nearest driver effortlessly.
Upon selection, the app suggests a fare for the ride, which users pay directly to the driver in cash.
In 2023, inDrive made headlines with the announcement of a groundbreaking initiative designed to empower individuals with physical disabilities to join their platform as drivers.
This bold move not only extends opportunities to a segment of society often marginalized in the workforce but also contributes to fostering a more diverse and inclusive workplace culture within the company.
Following the devastating earthquake that struck Morocco’s Al Haouz region, the company has taken swift action to support the affected community.
In a compassionate gesture towards the drivers in Marrakech, where the tremors were deeply felt, inDrive has announced a one-week suspension of commission fees.
J’ai Teste
J’ai Teste is an application that consolidates a plethora of information, enabling users to effortlessly access a myriad of services within their city of residence or while traveling across Morocco.
This includes everything from restaurants, hair salons, and hotels to garages, childcare facilities, rental car agencies, and medical professionals.
The partnership between these two prominent figures in the business is a daring move towards revitalizing Morocco’s tourism sector and providing both locals and tourists with tailored experiences.
With inDrive simplifying travel logistics and J’ai Teste catering to individuals’ specific needs, there will undoubtedly be more incentive for exploration, inspiring people to explore and unearth the jewels of this North African gem.
