Rabat – The Moroccan Retail Tech Builder (MRTB), a Venture Builder in Morocco and Africa, dedicated to the digitalization of commerce, celebrated a significant milestone of supporting 100 startups in the commerce sector.
Established in 2021, the venture provides startups with the essential resources and guidance needed to develop their solutions.
MRTB celebrated the new milestone in Bouskoura with the presence of key stakeholders.
Led by a partnership between the Ministry of Industry and Commerce, Mohammed VI Polytechnic University, and the OCP Foundation, the Moroccan Retail Tech Builder has emerged as a pioneering force in the nation’s drive towards digital commerce.
In addition to supporting startups, the Moroccan Retail Tech Builder has also been instrumental in fostering collaboration between entrepreneurs and established businesses.
Through initiatives like the Corporate Reputation Pulse study conducted in partnership with consulting firms Integrate Consulting and THOTH Consulting, the platform aims to enhance the reputation and visibility of Moroccan businesses on a global scale.
With the support of new partners such as Plug and Play, M2T, Al Barid Bank, Visa, and Glovo, the platform is poised to expand its impact and accelerate the growth of the Moroccan startup ecosystem.
Despite the overall pro-market ecosystem in Morocco, startups continue to face a number of challenges.
Hostile bureaucracy and lack of fintech innovation are among the factors contributing the why the country lags behind continental peers in Africa such as Egypt and Nigeria.
While Morocco is continuously attempting to simplify paperwork for startups in Morocco, procedures remain a “killer administrative process,” according to reports.
Adding to the bureaucracy is the language barrier. Morocco, similar to other North African countries, belongs to Francophone Africa. With most foreign investors speaking English, finding investors for Moroccan startups is complicated, according to Techcabal.
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