Rabat – AtlantaSanad Assurance and Crédit du Maroc have signed an agreement in the field of bancassurance, combining the expertise of both companies.
The collaboration allows Crédit du Maroc to offer a wide range of insurance and savings products to both individual and business customers of the bank.
The collaboration between the two subsidiaries of Holmarcom Finance Company aligns with the vision of the group’s Finance Division, which aims to expand its subsidiaries while fostering synergies among them, the two companies said in a press release.
“This bancassurance partnership will, on one hand, create a new growth avenue for AtlantaSanad Assurance, and on the other hand, support the development ambitions of Crédit du Maroc,” added the statement.
Jalal Benchekroun, CEO of AtlantaSanad stated that combining AtlantaSanad’s expertise with Crédit du Maroc’s distribution and advisory capabilities, “we can offer significant value to the bank’s customers in terms of protection and savings.”
“This partnership will drive additional business volumes and greatly strengthen our market position starting in 2025,” Benchekroun remarked.
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AtlantaSanad, which already has a bancassurance partnership with CIH Bank, is set to achieve further growth in performance and market share through this new agreement, according to the statement.
Crédit du Maroc will benefit from this partnership by broadening its service offerings, improving customer engagement, and supporting its growth objectives.
Ali Benkirane, Chairman of Crédit du Maroc’s Management Board, said that the partnership will help boost their bancassurance activities.
“With our new partner, AtlantaSanad, we are offering our clients a comprehensive, diversified, and competitive product range, smooth and digitalized processes, as well as service quality that meets the highest market standards,” Benkirane said.
The partnership, which took effect on January 1, does not affect any previous commitments to Crédit du Maroc’s customers and insurance guarantees and premiums remain unchanged, concluded the statement.
