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Doha – Renault Group Morocco announced the creation of Renault Technology Morocco (RTMA), a new engineering center, appointing Francisco José Martín Hernández as its Director General effective March 1.
According to the official statement, the new center will operate from two locations: a headquarters in Tetouan offshore focusing on technological activities and a center at the Renault Group plant in Tangier dedicated to industrial operations.
The Tangier facility aims to ensure optimal proximity to production sites and strengthen collaboration between engineering and manufacturing divisions.
Hernández will report hierarchically to Cedric Combemorel, Deputy CTO – VP Global Engineering & Tech, and functionally to Mohamed Bachiri, Director General of Renault Group Morocco.
“His technical expertise and knowledge of the group’s challenges have led him to take on increasing responsibilities in Spain, Romania, and France,” the company stated in its press release.
Read also: ‘Dacia Jogger’: Renault Tangier Plant Manufactures Morocco’s 1st Hybrid Vehicle
The new director steps into the role with a wealth of experience. An industrial engineer graduate from the Polytechnic University of Madrid and École Centrale de Lyon, Hernández joined Renault in 2002 and has held several key positions in quality engineering and project management.
He worked across mechanical and vehicle engineering divisions for Horse, Renault Group, and Ampère.
Prior to this appointment, he served as Head of Vehicle Engineering Department at Renault Technology Spain since 2021, while also acting as Ampère’s representative within that entity.
The establishment of RTMA comes amid strong performance for Renault Group Morocco. The company achieved record production of 413,614 vehicles in 2024, marking an 8% increase from 2023.
The Tangier plant produced 312,381 units, up 9% from the previous year, while the SOMACA plant in Casablanca exceeded 100,000 vehicles for the first time, manufacturing 101,233 units, representing a 7% increase.
The group’s export operations have also shown robust performance, with approximately 370,165 vehicles exported to 68 destinations in 2024.
The Tangier facility exported 298,045 units, accounting for 95% of its production, while Casablanca shipped 72,120 vehicles, representing 71% of its total volume.
In the domestic market, Renault Group Morocco maintained strong sales performance, with Renault achieving a 16.1% market share with 28,348 vehicles sold, while Dacia dominated with a 25% market share, selling 39,330 units in 2024.
According to company figures, the group recorded a turnover of MAD 63 billion ($6.3 billion), establishing itself as the country’s largest private enterprise, with its automotive ecosystem representing 38% of the sector’s overall turnover and employing more than 10,000 people.
