Rabat – Seville-based honey company Doray has announced its plans to open a new production plant in Morocco by the end of 2025, according to Spanish media reports. This expansion is part of Doray’s strategic growth plan, aiming to double its revenue to €20 million by 2028.
The family-owned business has been in the honey industry since the 1970s, with its first international venture taking place in Morocco in the 1990s, where it now operates a subsidiary.
With major customers in Morocco, the United States, and Europe, 80% of the company’s current sales come from international markets.
“This expansion gives us more security to compete globally,” said Foray CEO Antonio Ramírez. The U.S. is currently one of the company’s key markets, contributing 30% of its revenue, while another 30% comes from Morocco.
With the new plant the company expects to increase its workforce, currently at 30 employees in Spain and 15 in Morocco. Most of Doray’s honey is sourced from Andalusian beekeepers, and the company is focusing on promoting its brand while also launching innovative honey-based products like spicy honey sauces and fruit-flavored toppings.
Doray’s growth reflects a rising global demand for honey products, and the company is positioning itself to meet evolving consumer trends.
With its expansion in Morocco, Doray aims to increase production capacity, create jobs and solidify its dominance in the Moroccan honey market while sustaining its international growth.
