Rabat — In a bold move that signals Morocco’s commitment to economic modernization, government officials gathered in Rabat on Wednesday to forge a partnership that could reshape the country’s commercial future.
The Ministry of Digital Transition and Administrative Reform and the Ministry of Industry and Commerce signed a partnership agreement yesterday in Rabat to accelerate the digitization of commerce in Morocco.
“This isn’t just about digitizing paperwork — it’s about transforming how we do business,” said Amal El Fallah Seghrouchni, Minister Delegate for Digital Transition, as she signed the landmark agreement alongside Omar Hejira, Secretary of State for Foreign Trade.
The ambitious partnership targets two critical fronts: revolutionizing domestic retail operations and supercharging Morocco’s digital export capabilities.
For local merchants, this means unprecedented access to cutting-edge digital tools, specialized training programs, and technical support systems designed to bring even the smallest shopkeepers into the digital age.
At the heart of the domestic initiative sits the Moroccan Retail Tech Builder platform, a hub for commercial innovation that will bridge the gap between traditional commerce and emerging technologies.
Meanwhile, the partnership also strengthens ties with scientific research through the “JAZARI Institute” initiative, placing Morocco at the forefront of commercial technological advancement.
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“We’re witnessing the acceleration of commerce digitization,” Hejira told reporters, stressing the sector’s importance in providing over 1.6 million jobs. “Our government is particularly focused on supporting small operators who might otherwise be left behind in this transformation.”
The export-focused dimension of the partnership introduces three game-changing platforms set to redefine how Moroccan businesses engage with global markets. The “One Shop Store Export” offers tailored support to exporters navigating international waters, while the website “Trade.ma” displays national products to worldwide audiences.
Perhaps most innovative is “Tijaria,” an AI-powered interactive platform that delivers real-time intelligence on international opportunities to Moroccan businesses.
This agreement builds on Morocco’s growing digital momentum. Just one day prior, El Fallah Seghrouchni signed a separate agreement with the United Nations Development Programme to launch a digital sustainable development course and establish a center of excellence in artificial intelligence and data science, positioning the country as a regional tech hub serving both Arab and African countries.
To ensure these ambitious plans translate into meaningful change, officials have established both a strategic steering committee and a monthly monitoring committee to oversee implementation.
As Morocco continues its digital metamorphosis, this partnership represents more than bureaucratic cooperation. For the Moroccan government, the partnership signals the North African country’s determination to transform traditional commerce into a modern, competitive force on the global stage.
