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Rabat — The Moroccan National Tourism Office (ONMT) announced today it is implementing a structural reorganization as part of ongoing efforts to boost Morocco’s global tourism appeal.
A statement from ONMT said the reorganization campaign includes the introduction of three new divisions focused on commercial, marketing, and resource support.
“With efficiency as our objective, this new organization is designed to strengthen our actions and better respond to the expectations of the global tourism market,” ONMT Director General Achraf Fayda said.
He added that the new measures reflect a clear intention to streamline processes, clarify roles, and boost synergy between departments to address challenges of a rapidly evolving sector.
It also aims to leverage ONMT’s expertise and workforce.
The tourism office has been launching a series of initiatives to promote Morocco’s tourism assets, offerings, and commercial opportunities, among others.
In 2024, the Moroccan tourism sector made a spectacular performance, bringing in over 17 million tourists. This exceeded the target set for 2026.
By 2030, Morocco aims to attract at least 26 million visitors.
The Moroccan government has pledged and committed over one billion euros in public tourism investments over the next decade. This does not count private sector funding.
“Morocco is transforming six cities hosting the 2030 World Cup, with half a billion euros allocated to each,” Fayda said earlier this month.
