Doha – The Association of Ceramic Industry Professionals (APIC) enters a pivotal era with the unanimous election of Omar Chaabi as president. Industry leaders have rallied behind this choice, signaling a unified push to revitalize a sector with major growth potential.
Chaabi, who has served as Executive Vice President of YNNA Holding since 2009, brings substantial industrial expertise to the position.
His leadership extends across multiple prominent enterprises, where he holds board positions including the National Electrolysis and Petrochemical Company (SNEP) and GPC Carton. Within APIC, he represents SUPERCERAME, one of Morocco’s foremost ceramic manufacturers.
This top-level transition arrives at a decisive moment for the ceramic industry. The sector faces mounting challenges related to international competitiveness, environmental sustainability, and industrial sovereignty.
“Our ambition is clear: build a strong, resilient Moroccan ceramic sector focused on the future. Together with manufacturers, we will implement a pragmatic action plan to guide the industry toward greater innovation, local integration, and international influence,” declared Omar Chaabi, the newly appointed APIC President.
The association has announced the preparation of an ambitious sectoral recovery plan. This initiative will be developed through extensive consultation with industry operators and precisely tailored to address concrete market requirements.
Key priorities include modernization of production facilities, aggressive promotion of Made in Morocco products, robust commercial defense mechanisms, and comprehensive skills enhancement for the sector’s workforce.
Chaabi’s appointment follows the tenure of Mohammed Lacham, who laid the groundwork for renewed governance before retiring.
Beyond his industrial leadership at YNNA Holding, one of Morocco’s largest private employers and diversified conglomerates, Chaabi has demonstrated entrepreneurial vision by founding multiple businesses.
His ventures include Le Cafe Josephine, Oasis212, and Markoub.ma. In 2018, he established Mooka Environnement as Founder and CEO.
His hospitality industry involvement includes serving as Vice President of Mogador Hotels & Resorts since 2014. Chaabi has maintained his board position at EFE-Maroc since 2006, reflecting his long-term commitment to Morocco’s economic development.
Throughout his career, Chaabi has led important corporate transformations, managed mergers and acquisitions, overseen successful IPOs, and implemented comprehensive sustainable development initiatives. His combined experience in turnaround management and strategic growth provides valuable perspective for APIC’s revitalization efforts.
Academically, Chaabi completed Harvard Business School’s OPM program (2013–2015), building on his earlier marketing studies at the University of San Francisco (1995–1998).
His philanthropic commitments include work with Fondation Miloud Chaabi, which impacts over 70,000 Moroccans annually, primarily through educational initiatives.
