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Rabat – The Agadir-Taghazout seaside resort is hosting the annual congress of the Entreprises du Voyage (EDV) from May 15-18.
Morocco’s Tourism Office (ONMT) said in a statement that the organization of this event comes as part of a shared desire to boost ties between French and Moroccan tourism professionals.
According to ONMT, the event seeks to provide an inspiring and business-friendly setting for tourism professionals from the t.
The three-day congress is hosting over 400 French decision makers from the tourism sector, including travel agencies, tour operators, transport companies, and hoteliers, to discuss the future of tourism and growth strategies covering this year and next year’s market.
“Hosting this congress in the Agadir region reflects our commitment to bringing the Moroccan and French tourism ecosystems closer,” ONMT director general Achraf Fayda said. The event serves as an opportunity to create synergies and showcase Morocco’s premier destinations and to also place the North African country among the top priorities of French travel influencers, he added.
As part of the event, today will mark a workshop in the format of a platform that serves participants to carry out direct meetings between French and Moroccan tourism operators.
According to ONMT, Friday’s workshop seeks to foster business partnerships and develop new offerings in addition to strengthening cooperation between both countries.
France and Morocco share good bilateral ties that have grown in strength and significance through diplomatic relations and trade.
A record of 4.88 million French visitors flocked to Morocco in 2023, representing over a third of the total 14.5 million foreign tourists the country welcomed that year.
Morocco welcomed over 17 million tourists last year, and the goal is to host more than 26 million others by 2030.
ONMT has been intensifying efforts to welcome tourists through the launch of several initiatives promoting Morocco as a premier destination for travelers from across the world.
The country welcomed 5.7 million tourists in the first four months of this year alone, representing a 23% increase compared to the same period in 2024.
