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Rabat – Wego, the largest online travel platform in the Middle East and North Africa (MENA), has partnered with the Moroccan Tourism Office (ONMT) to launch a campaign encouraging travelers from across the region to visit Morocco this summer.
The partnership aims to “inspire a new wave of travel to Morocco, focusing on the country’s vibrant cities, coastal escapes, and natural landscapes,” said Wego in a press release today.
The company emphasized Morocco’s tourism potential and the rich mix of experiences it offers travelers.
“Whether it’s discovering the colorful streets of Chefchaouen, relaxing along the beaches of Agadir, or exploring the highland trails of the Atlas Mountains, Morocco offers a diverse getaway that caters to a wide range of travel interests,” Wego added.
The campaign will spotlight Morocco’s unique mix of tradition and modern fun. It will feature local markets, historic buildings, and art scenes in cities like Marrakech, Rabat, and Fez.
Travelers will also be able to enjoy detailed guides, influencer content, and online promotions to help them plan their summer vacation to the North African country.
Mamoun Hmidan, Chief Business Officer at Wego, said they are excited to work with ONMT and introduce their users to the “richness Morocco has to offer.”
“Our goal is to make it easier for travelers to find meaningful experiences whether they’re looking for adventure, history, or relaxation—through curated content and seamless travel planning,” Hmidan added.
Meanwhile, Rachid Hamzaoui, Director for the Middle East and Asia at ONMT, said the campaign will help travelers from the Gulf and other parts of MENA discover Morocco more easily.
“With Wego’s platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient,” Hamzaoui said.
Food lovers are in for a treat too, Wego says, as the campaign will include guides to traditional Moroccan dishes like couscous, harira soup, and pastilla. Travelers will also be able to learn where to enjoy street food or dine on rooftops with amazing views.
Coastal towns such as Essaouira and El Jadida will also be in the spotlight.
The Moroccan tourism office has been stepping up its efforts to position Morocco as a must-visit destination for travelers from around the world. In recent months, ONMT has focused on expanding Morocco’s reach in key international markets, including China, where it has launched initiatives to attract more Chinese tourists.
ONMT has launched similar campaigns targeting different regions to showcase Morocco’s unique mix of culture, nature, and hospitality.
