Barcelona have recorded unprecedented shirt sales following Lamine Yamal’s promotion to the iconic No.10 jersey.
In just 48 hours, nearly 70,000 shirts were sold worldwide, generating an estimated €10 million in revenue. It is the highest-selling shirt in the club’s history, according to figures from official stores.
The kids’ version costs €114.99, while the adult shirt is priced at €134.99. A pro version, identical to the one worn by Yamal himself, is sold for €184.99.
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One store employee described the demand as “absolute madness,” citing over 400 units sold at a single outlet within two days.
Yamal, who recently turned 18 with a controversial birthday party, has signed a new contract running until 2031 – with a reported salary of €20 million per season.
The club is positioning him as the face of its future, both on and off the pitch.
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Barcelona sees the Spanish international as the successor to Lionel Messi, not only in shirt number but also in global appeal. His shirt has already reached 170 countries.
The decision to entrust Lamine Yamal, who used to wear No. 19, with the No. 10 jersey is a profound statement of FC Barcelona’s belief in the young winger.
This number is synonymous with footballing Barça legends such as Lionel Messi, Ronaldinho, Rivaldo, and Diego Maradona.
