Marrakech – Glovo delivery workers affiliated with the Moroccan Labor Union (UMT) began a 48-hour general strike in Casablanca today. The strike is accompanied by a sit-in scheduled for 2:00 p.m. in front of the company’s headquarters at Casablanca Finance City.
This is the third protest movement by Glovo couriers in recent months. Previous grievances from the strikers included the company’s display of a truncated map of Morocco and what couriers described as “inhumane” working conditions.
“We demand an immediate increase in the base rate to cope with the high cost of living and the degradation of purchasing power,” the UMT stated in its announcement. The union also calls for the doubling of night rates, as evening deliveries face increased risk.
Among their key demands, couriers are seeking double pay and compensation during national and religious holidays. Additionally, strikers press for full payment for canceled orders, an end to the grouped orders system, and the implementation of algorithms that respect traffic laws and health and safety standards.
The workers demand the reactivation of arbitrarily blocked and suspended accounts. “We demand the prohibition of any suspension without explanation or fair investigation, as well as clarification of pricing criteria, incentive systems, and disciplinary procedures,” the union’s statement specified.
Further l demands include protection of personal data and the reopening of the Bouskoura and Dar Bouazza zones, where the platform’s activity has been suspended by local authorities. Riders also insist on respectful treatment from Glovo’s administrative staff.
On July 21, riders gathered to protest a truncated map of Morocco displayed on the mobile application. Glovo Morocco responded by attributing the issue to a “technical anomaly” that occurred following an external update.
“As soon as it was detected, this anomaly was immediately addressed and the map now displays correctly on the application,” the company stated at the time.
Beyond the map controversy, Glovo claimed to have intensified dialogue with its couriers in recent weeks. “Discussion sessions were organized in Casablanca with a hundred delivery workers in a constructive spirit,” the platform affirmed, indicating it had presented concrete proposals to improve their working experience.
The ongoing labor tensions came shortly after Glovo Morocco reached a settlement with the Competition Council over antitrust allegations. The agreement, announced in late July, concluded an investigation into the food delivery platform’s operations that began with a surprise inspection of the company’s Casablanca offices in October 2024.
As part of the settlement, Glovo committed to removing exclusivity clauses from commercial agreements with restaurant partners and publishing a detailed guide to ensure transparency in partner ranking on the app.
For couriers, the company pledged an additional annual financial commitment of approximately MAD 31 million ($3.1 million) directly to self-employed couriers, subject to certain conditions.
Glovo also promised to establish a MAD 5 million ($500,000) annual Impact Fund for couriers, dedicated to scholarships covering higher education and vocational training to help improve their career prospects.
Morocco represents Glovo’s fourth-largest market globally, with the platform working with more than 6,500 business partners and 4,500 couriers throughout the country.
Today’s strike occurs as riders continue to express dissatisfaction with their working conditions despite the company’s recent commitments. The union maintains that their movement aims to remind the company that “its profits rest directly on the wheels of its delivery workers’ motorcycles.”
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