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Rabat – In a world increasingly driven by knowledge and cultural exchange, few figures capture Morocco’s modern aspirations as clearly as Bouchra BY – the woman leading LCI Education Morocco with vision and purpose.
Positioned between education, innovation, and cultural diplomacy, she is redefining how Morocco asserts itself globally through learning and creativity.
From Morocco to Canada and back again
Born in Morocco and established professionally in Canada, Bouchra BY belongs to a generation that thrives between two worlds.
Her return to Morocco marked a significant moment for LCI Education, a Canadian network operating in more than twenty countries. At the head of HEM Business and Engineering School and Collège LaSalle, she has worked to strengthen the bridge between the two nations through education and innovation.
Her approach promotes student mobility, modern learning methods, and international cooperation. Under her guidance, the two institutions have become places where academic excellence meets creativity – allowing students to prepare for a global environment while remaining rooted in Moroccan identity.
Leadership recognized internationally
Earlier this year, Bouchra BY received the Innovative Businesswoman of the Year 2025 award from The American Global Business Awards. The honor recognizes her ability to combine professional achievement with a human-centered vision of leadership.
For her, this recognition represents a shared accomplishment that reflects the strength of Moroccan talent abroad and the potential of education to shape social and economic transformation. Bouchra BY has also turned art, design, and fashion into tools of dialogue. Through Collège LaSalle Morocco, she promotes creativity as a bridge between cultures.
Among her most notable projects is the LCI Education Fashion Show – an event that gathers designers, diplomats, and industry figures around a shared celebration of Morocco’s cultural diversity. The collections presented each year reflect the country’s layered identity, drawing inspiration from Arab Andalusian, Amazigh, African, and Jewish influences.
Sustainability remains central to her vision. She encourages young designers to adopt ethical practices, value local craftsmanship, and see creation as a form of social and environmental responsibility. For Bouchra BY, Morocco can play a defining role in shaping a more sustainable creative economy that respects both innovation and heritage.
A vision that connects worlds
Through her leadership, Bouchra BY continues to build bridges between education, culture, and entrepreneurship. Her work reflects a Morocco that is open to the world, confident in its identity, and ready to take part in global conversations about innovation and sustainability.
Her ambition is to establish Morocco as a reference for excellence in education and creativity, where knowledge and imagination come together to shape a promising future.
The American Global Business Awards (AGBA) is a US-based awards program that honors entrepreneurial excellence, innovation, leadership, and global business performance.
The “Innovative Businesswoman of the Year 2025” accolade is one of its categories that recognizes women leaders who have demonstrated outstanding creativity, strategic vision, and impact in their field.
Recipients are selected on the basis of their ability to combine business success with social purpose, to navigate challenges with fresh thinking, and to serve as role models for leadership in a global context.
