Join on WhatsApp
Join on Telegram
Rabat – The third edition of National Industry Day opened with major announcements reflecting Morocco’s growing industrial ambitions. Organized by the Ministry of Industry and Trade and the Confederation General of Moroccan Enterprises (CGEM).
The event brought together policymakers and business leaders to showcase the strength of the “Made in Morocco” initiative and unveil innovations driving the country’s next phase of economic development.
‘Made in Morocco’ Label Launched
Industry Minister Ryad Mezzour launched the “Made in Morocco” label, calling it “a guarantee of added value” and a symbol of national pride.
The label is open to producers in all sectors. It is based on four pillars: origin, compliance, traceability, and evidence. To qualify, products must either have at least 40 percent Moroccan content or go through a major transformation in Morocco.
“It’s a voluntary approach, but one that demands rigor,” Mezzour explained.
The label also requires meeting Moroccan quality and safety rules, on-site checks, and regular follow-up. The ministry said it is “a tool to valorize local resources, promote consumption of Moroccan products, and reverse outdated perceptions of domestic manufacturing.”
Neo Motors Unveils E-NEO Dial-E
Neo Motors Maroc revealed its first electric vehicle, the E-NEO Dial-E, which is fully designed and built in Morocco. It is also the first African vehicle to get full EU approval under the L7e-CU standard.
The Dial-E has a top speed of 85 km/h, a range of 150 km, and can carry 350–400 kg. It will go on sale January 1, 2026, starting at 99,800 MAD, with a three-year warranty.
“With E-NEO Dial-E, we are proving that Morocco can design and export electric vehicles that meet European standards,” said Neo Motors CEO Nassim Belkhayat. “It’s more than a vehicle, it’s a symbol of Moroccan innovation and industrial confidence.”
Speaking to Morocco World News, Belkhayat elaborated on the company’s ambitions.
“This new EV car makes us proud because it is affordable, accessible, and beautifully designed. It represents our dream to export Moroccan electric vehicles to Europe,” he said.
“The Dial-E reaches 85 km/h speed with more than 150 kilometers of autonomy, and we are also presenting our new golf-mobility vehicles at the exhibition. We are proud to launch them during the National Industry Day.”
From Morocco to the World
Speaking at the event, Belkhayat praised King Mohammed VI’s leadership and linked Morocco’s industrial progress to royal support and global achievements, including the UN resolution confirming Morocco’s sovereignty over the Sahara.
He mentioned key projects like Safran’s aircraft-engine work, Stellantis’s growth, and Renault Maroc’s new activities, saying they made Morocco a “global platform of production and technological excellence.”
He recalled a royal reception on May 15, 2023, when Neo Motors was officially recognized as Morocco’s first local carmaker. This development proved that “the kingdom can conceive, produce, and export with excellence.”
Of Neo Motors’ fast growth, the minister noted that the factory has grown five times bigger, created 115 jobs, added automation to its functioning, and built a local supplier network. All these improved performances meet top-tier global standards, he stressed.
The company is now moving into small electric vehicles for export, aiming at Europe and the US for tourism, delivery, and city fleets. “From Morocco to the World is not a slogan,” Belkhayat said, “it’s our mission, our pride, and our commitment.”
An Industrial Ecosystem of Shared Pride
Belkhayat concluded by thanking Morocco’s industrial workers, engineers, technicians, and suppliers, calling them “the silent builders of our sovereignty.”
He also thanked the ministries of Industry, Finance, and Transport for their support, and mentioned partners like La Voie Express and Building Logistique Services for using Neo Motors vehicles in their fleets as part of national CSR efforts.
“Each product made in Morocco carries a story of creativity, resilience, and excellence,” he said. “Every component produced locally is an act of national pride.”
“Made in Morocco” is not just a slogan; both government and private leaders stressed on the first day of this 3rd edition of National Industry Day,, noting that it’s a key part of building economic strength, innovation, and shared growth.
With new energy projects, certified local production, and new products like the E-NEO Dial-E, Morocco’s industrial sector is ready to compete globally.
