Rabat – Morocco has been increasingly gaining momentum in the produce trade in the past year — moving beyond mere recovery amidst a drought, and becoming globally recognized in the agriculture sector.
Recent data from Italiafruit News shows Morocco up as one of the Mediterranean’s top produce traders, showing its agricultural economy is evolving beyond its role as a continental agricultural powerhouse, into a global one.
According to the source, Morocco’s fruit and vegetable exports have increased by 120% in volume and quintupled in value between 2005-2023.
The North African country has excelled in production of berries, avocados, and tomatoes — notoriously tough segments to break into for the past two decades.
Fruit production has grown by 33% in 20 years, and tomatoes remain a “true pillar of Moroccan exports,” representing nearly half of the country’s exports — or 600 thousand tons — by volume of vegetables.
In April of this year, Morocco was defined as a powerhouse in the market according to EastFruit data, with an especially impressive expansion in the Asian market as a result of a joint initiative between the Moroccan Delassus Group (FAO) and the European Bank for Reconstruction and Development.
The country’s exports increased by an astounding 500% in the past twenty years. The main destinations for Moroccan exports include the United Kingdom and the Netherlands which absorbs 29% of shipments, and France and Spain, which absorbing 49% of all shipments.
The United States and Canada mainly import citrus fruits form Morocco.
Italy’s imports of Moroccan produce remains “modest but stable,” further establishing Morocco as an increasingly competitive exporter in the region.

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