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Marrakech – Al Omrane Group signed a strategic partnership agreement with the Royal Moroccan Football Federation (FRMF) on Wednesday at the Group’s headquarters in Rabat.
The agreement makes Al Omrane the “Official Sponsor” of Morocco’s national football teams. FRMF president Fouzi Lekjaa and Housni El Ghazaoui, chairman of Al Omrane’s board of directors, chaired the signing ceremony.
The partnership brings together two prominent institutions that share common values of performance, civic engagement, and active contribution to Morocco’s international standing.
According to Al Omrane, the agreement reflects “a shared vision of an ambitious Morocco, confident in its potential and resolutely focused on the future.”
The housing and territorial development operator will now support Morocco’s national football teams through this sponsorship arrangement.
Football is a unifying sport that embodies the spirit of excellence, social cohesion, and national pride. Al Omrane says it carries these values daily through its territorial development mission and housing access programs.
Through this strategic partnership, Al Omrane affirms its commitment to Moroccan youth, talent promotion, and support for initiatives that contribute to national unity and collective momentum.
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For the company, this agreement represents its desire to extend beyond its role as a reference public operator in housing and territorial development.
Meanwhile, the partnership aligns with King Mohammed VI’s directives regarding human development and social inclusion.
It also supports the national strategy led by the Ministry of National Territorial Planning, Urban Planning, Housing and City Policy, which aims to build inclusive, balanced territories that create opportunities for citizens.
Al Omrane aims to become an engaged actor in promoting national symbols and strengthening the bond between citizens and their institutions.
The company seeks to contribute to building confidence and establishing a development model that reflects a modern and ambitious Morocco.
And this collaboration operates within a responsible and sustainable framework that corresponds with the ministry’s territorial development objectives. These focus on constructing inclusive and balanced territories that provide opportunities for citizen benefit.
The sponsorship agreement marks Al Omrane’s expanded role beyond housing and territorial development into supporting national institutions and symbols that unite Moroccan society.
