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Agadir – The European Commission announced today that it has fined Chinese e-commerce platform Temu €200 million for violating the European Union’s Digital Services Act (DSA), citing the company’s failure to properly assess and mitigate risks linked to illegal and unsafe products sold through its marketplace.
In an official press release issued on Thursday, the Commission said evidence gathered during its investigation showed that EU consumers were “very likely” to encounter illegal products on Temu, including unsafe chargers and dangerous children’s toys.
According to the Commission, Temu’s 2024 risk assessment failed to meet the standards required under the DSA, particularly because it relied on “general information about risks concerning the eCommerce sector as a whole” instead of evaluating risks specific to Temu’s own platform.
The Commission also accused Temu of significantly underestimating the frequency with which European consumers could be exposed to illegal or dangerous items.
A mystery shopping exercise conducted during the investigation reportedly found that a “very high percentage” of tested chargers did not pass basic safety requirements. Meanwhile, several baby toys sold on the platform were found to pose medium to high safety risks because they contained chemicals exceeding legal limits or included detachable parts that could create suffocation hazards.
European regulators also criticized Temu for failing to properly examine how features embedded in its platform, including recommendation algorithms and influencer-led product promotion programs, could contribute to the spread of illegal products.
Under the DSA, very large online platforms operating in the EU are required to identify and assess systemic risks linked to their services and implement measures to reduce those risks.
The European Commission described the failure to conduct adequate risk assessments as “a particularly serious infringement” of the DSA framework.
Temu has until August 28, 2026, to submit an action plan outlining how it intends to address the violations identified by the Commission. The plan will be reviewed by the European Board for Digital Services before the Commission adopts a final implementation timeline.
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The Commission warned that failure to comply with the decision could result in additional periodic penalty payments.
The investigation into Temu began formally on October 31, 2024. Preliminary findings were published in July 2025 before the Commission finalized its non-compliance decision today.
The probe relied on Temu’s own risk assessment reports, responses to official information requests, data provided by third parties, and findings from EU customs and market surveillance authorities, which reportedly identified high rates of non-compliant products sold through the platform in several tested categories.
The case marks one of the latest major enforcement actions under the EU’s Digital Services Act, a sweeping regulatory framework designed to hold large digital platforms accountable for illegal content, consumer protection, and systemic online risks.
“Risk assessments are not box‐ticking exercises – they are the backbone of the DSA. Temu’s risk assessment underestimates concrete risks, lacks specificity, is not grounded in solid evidence, and is not comprehensive,” said Henna Virkkunen, Executive Vice-President for Tech Sovereignty, Security and Democracy.
“It leaves regulators, users, and the public in the dark about the true scale of potential harm posed by illegal products sold on Temu. Now it is time for Temu to comply with the law.”
