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Rabat – A recent survey conducted by marketing agency Sunergia and the newspaper L’Economiste reveals a near-unanimous perception across Morocco: prices have increased over the past year, and for most households, the rise feels significant.
According to the findings, 94% of respondents say prices have gone up in the last 12 months. Within this group, 81% describe the increase as strong, while 13% consider it moderate. Only 4% report no real change, and just 2% believe prices have declined. The sense of rising costs appears more pronounced among women and among people aged 35 to 44.
As prices climb, daily habits shift. Among those who report increases, 62% say they reduce non-essential purchases. Another 42% say they now buy smaller quantities, while 18% cut spending on leisure and outings. Price awareness also becomes more present, with 12% of respondents saying they compare prices more carefully before making purchases.
Other strategies appear, though on a smaller scale. Around 7% rely more on promotions, 5% use savings to cope with higher costs, and 4% turn to more affordable brands.
Still, 14% of respondents say they make no changes to their consumption habits. This position appears more common among men and among higher-income groups.
When it comes to where adjustments take place, leisure and outings rank first, cited by 62% of respondents as the main area of reduced spending. This trend appears particularly among women, people aged 25 to 34, urban residents, and middle-income households.
Food spending follows closely, with 61% of respondents saying they reduce their expenses in this category. This shift affects more strongly those aged 45 and above, as well as lower-income groups.
Clothing comes next, with 33% of respondents reporting lower spending, followed by transport and fuel at 27%.
Despite these changes, some areas remain largely protected. Only 3% of respondents say they reduce spending on health and education, which suggests that these expenses continue to hold priority, even under financial pressure.
These figures point to a broader adjustment in everyday life, where a large majority of households rethink how they spend to cope with a more demanding cost environment.
